Global South World, the international digital news outlet, launched a Portuguese-language platform in Brazil, marking its first expansion into Latin America’s largest media market.
The new website, Global South World Brasil, will publish coverage of politics, business, international affairs, lifestyle and general news for Brazilian audiences, following the company’s goal to grow its audience in the region.
Based in São Paulo, the site and associated social media platforms will publish in Portuguese while sharing content with the company’s English-language edition and contributing reporting from Brazil to its international coverage.
Daniel Hessel, director of Global South World Brasil, said the outlet aims to produce reporting that provides context across a broad range of issues. “Global South World Brasil will move beyond polarized debates, providing in-depth, contextualized information on a diverse range of topics,” he said.
“Brazil is central to the story of the Global South – culturally, politically, economically and creatively,” Duncan Hooper, head of media at Impactum, which oversees Global South World, said in a statement.
According to Hooper, the new platform is intended to expand the company’s Portuguese-language coverage while making reporting from Brazil available to readers of its English-language publication.
The launch comes as digital news organizations increasingly invest in multilingual products to reach audiences outside traditional English-language markets. Global South World said Spanish and French-language editions are also planned for later this year.
Founded in 2023, Global South World focuses on news from developing and emerging economies. The company stated that its creation responded to what it sees as limited international coverage of countries across the Global South by many established media organizations.
The publication is backed by the Impactum Group, which says the outlet operates independently of governments.
The Brazilian edition is the company’s first dedicated national platform. Its launch adds to a growing number of international digital news organizations expanding into Brazil, one of the world’s largest news markets, where demand for digital journalism has continued to rise as audiences increasingly consume news online and through social media.
Brazil’s news market shifts toward digital platforms
Brazil’s news market is shifting toward digital and social media as traditional outlets lose ground. Social media is now the country’s most widely used weekly source of news, nine percentage points ahead of television, according to the Reuters Institute’s 2026 Digital News Report.
33% of Brazilians get news from creators or influencers who mainly focus on current affairs, the report found. In response, traditional media outlets have expanded their digital offerings, increasing their use of video and adopting formats and features popular on social media.
The shift has also prompted changes in regulation. A federal law enacted in January formally recognized “multimedia practitioner” as a regulated profession, establishing a legal framework for roles involved in digital content creation.
Despite declining trust in news and a shrinking share of Brazilians who pay for online news, the number of online news initiatives operating in the country grew 8.9% between 2023 and 2025, according to Atlas da Notícia. That was more than three times the growth recorded among new radio and television stations.
Only 15% of Brazilians currently pay for online news, according to the Reuters Institute. Global South World is entering the market with a digital-first model and says its editorial policy is to prevent social media algorithms and other platform incentives from influencing its reporting decisions.
Featured Image: courtesy of Global South World
